Logos, flyers, and websites can all be incredibly powerful tools for a business. Throughout history, near enough every successful business has used these tools at some point in time, and this shows just how crucial they can be to your operation. It won’t be easy to make digital assets which will make your business stand out, though.
With so many companies popping up all the time, it makes sense that newcomers may struggle to carve their own distinct look. Thankfully, it’s far from impossible to achieve this goal, and this post is going to be exploring some hints and tips which will help you out along the way.
House Style & Consistency
The first stage in this process will involve developing a house style for your brand, determining the colors, fonts, and other visual qualities for your brand’s design before you start building it. Having this planned out before you start will make it much easier to keep your work consistent. This is key if you want to stand out from the crowd, but is something which a lot of business owners ignore. Your house style can be changed and adapted down the line, though you will have to change all of your branding and marketing materials along with it.
A logo is essential for any business, and this is something you shouldn’t be skimping on when you’re first building your business. A lot of companies choose to go for simple text for their logo, though this won’t be very effective, and could make it hard for people to recognise your business in the future. Instead, it’s best to go for a shape which properly represents your work. There are a lot of free logo generators around the web which can help you with this. Using a professional graphic designer will give you better results, though this is something which you can avoid if you don’t want to pay for it.
The next area to think about will be your website. A lot of people are using DIY website builders nowadays, and these tools offer a great way for people to make extremely cheap websites. Of course, though, none of the options you have will be perfect, and they will often force you to follow design rules which don’t match your house style. Instead, it will make more sense to hire a web design company to help you out with this. Not only will they have the skills to build a quality website for you, but they will also be able to help you with things like marketing and SEO.
Your Flyers, Leaflets, & Other Marketing
Physical marketing materials always have to start with a digital file, nowadays. This means that they fall well into this post, but will also be one of the trickier parts of your business to get right. Like your logo, you can hire someone to make these things for you, though you can also find websites which can help you to do it for far less money. Options like Canva can be used by just about anyone to make things look good, and the fee for this service is far less than what a graphic designer is likely to charge. Websites like Pinterest can provide loads of inspiration when you’re working on something like this.
It can be easy to undervalue social media, though this is just about one of the best ways to market your business in the modern world. Some companies are able to thrive without their own website, simply because they’ve managed to do well on social media, and a big part of this will come down to the digital assets they use. Photos should be unique to your business, while text should follow the styles you’ve used on your website. You want your business to have a lot of character when you’re posting on social sites. As a big part of this, sites like Later can make it possible to schedule posts in the future, giving you the power to make your Instagram and Facebook accounts consistent.
With all of this in mind, you should be feeling ready to take on the challenge of creating digital assets which will make your business shine. A lot of companies find it hard to get this sort of work off the ground, with challenges dotting their path, and a lot of investment to be made if you want to do it properly. Thankfully, though, you don’t have to rush your business, and this is something which can be done over a long time.