How we conduct business has changed significantly over the last 50 years. With rapid advancements in technology, companies have been able to diversify their offerings and help us all envision a brighter future. With that said, there are still some elements to conducting business that will never change.
At the bedrock of any successful company, there are a few timeless strategies used to make sure the engines keep turning. Below, we’ll explore 3 strategies companies have always used to increase their revenue and stay relevant in a changing world.
Since the dawn of the newspaper in the 16th and 17th centuries, companies have been using media and advertising to shape the image of their brand. Although a bit different today, it’s still vital for a company to use these tactics to influence potential buyers. A company’s reputation is key to its success. Brand management is a process by which companies gauge the perceived value of their brand among potential buyers, as well as create campaigns to impact the public’s perception of their brand. This type of strategic public persuasion has worked excellently for centuries, making some of the most basic goods and services seem like the “best in the world.”
Content marketing is an extension of brand management. This type of marketing can be compared with the long-form advertising of decades past, but since the dawn of the internet it has matured into something far more effective. Content marketing is truly an artful marketing approach, designed to provide valuable, relevant, and consistent content to a target audience. This type of marketing can take the form of newsletters, articles, blogs, videos, entertainment and webinars. All the effort of a content marketing campaign is aimed at securing and growing an audience, building trust with prospects, positioning a company as an industry expert, and eventually converting more leads. Content marketing is highly effective and is the primary marketing strategy for a massive number of businesses.
Without a quality product or service, public perception of a brand will suffer. During the industrial revolution, most products were manufactured and distributed locally. In the last several decades however, more and more companies are offshoring their manufacturing. Opening factories overseas and hiring foreign labor can often reduce manufacturing costs for companies, but it can lead to issues with quality control. With diligence, a company can take advantage of the savings provided with offshore manufacturing while also maintaining a high-quality product. Whether you’re providing a simple butterfly valve, or designing jet-engines, you’ll want to meticulously oversee every step of the manufacturing process to guarantee a consistent result for consumers.
It’s easy to see how these 3 classic strategies will help build a solid foundation for any growing business. It’s no wonder these classic revenue generators haven’t changed much over time! If you’re ready to expand your business, we suggest you research and consider hiring a marketing specialist. Brand managers can greatly improve your brand’s image by creating a powerful content marketing campaign for your target audience.