Did you know that 92% of the people who follow a brand’s social media accounts do so to learn more about that company? That’s why small businesses need to take social media seriously to attract potential customers and build their brands. But this doesn’t mean that the road to social media success is easy. Yes, you can make friends and influence people by following the proper rules, but you’ll need to work hard to achieve results. In other words, it’s going to take time, patience, and a lot of hard work. This blog post will show you how long and hard you should be working. So, let’s take a look at some of the most common mistakes small businesses make on social media.
- You don’t have a social media strategy
This one’s a no-brainer – if you don’t have a social media strategy, you’re almost certain to fail. Without a strategy, you’ll no doubt be making plenty of mistakes while trying to get your social media started. It’s also likely that your content will look pretty similar to what everyone else is doing. So, if you want to stand out from the crowd, you’ll need to make sure you have a social media strategy.
- You only use one social media platform.
This is another mistake that most businesses make – only using one platform. Your business needs to be on as many social media channels as possible, especially if you want to develop the brand’s reputation. It’s also vital that you’re active on all platforms, as this will help you increase your social media following and reach a wider audience. The more channels you use, the bigger your audience will be, which means you have a better chance of attracting new customers. If you only use one or two platforms, you’re missing out on a huge opportunity to grow your social media following.
- Not replying to comments.
Businesses need to reply to any comments on their social media posts. After all, responding means that you’re engaging with your followers more personally – something that can’t be ignored. If you don’t reply to comments, your fans will quickly realize that you don’t care about what they have to say. Of course, responding to comments is a delicate art, though. You simply can’t ignore them. Otherwise, you’ll lose credibility. Instead, you need to reply to show that you’re listening to your fans.
- You ignore data
This is another mistake that most small businesses make. You should always look at how many comments you receive, how many likes you receive, how many followers you have, and how many views your posts have. But you should also keep an eye on how many comments you receive, how many likes you receive, how many shares you receive, how many views your posts have, and how many comments you have on your posts. These numbers will let you see how your posts are received and what you need to change to increase their effectiveness. Looking at social media statistics will help you understand your followers, how they engage with you and how you can improve your posts.
- You keep going off-brand
Businesses must stay true to who they are. This means that they should never try to go off-brand on social media – especially when it comes to their posts and the type of content they share. The vast majority of social media posts will be related to the brand somehow. If you try to share content unrelated to the brand, you’re likely to confuse your fans. They might wonder why you’re posting content that isn’t related to your business. Therefore, it can be harmful if you go off-brand on social media.