Why Video Marketing Is Taking Off
If you want to engage an audience nowadays and increase your conversion rates, you need compelling video content. Video content is shown to increase conversion rates by around 80% and improve a brand’s website ranking thanks to its longer engagement times and its appearance on multiple platforms. Here are some of the reasons to switch to video content.
Content marketing – in its written form – is a powerful tool; it can grab a reader’s attention, introduce a product and a compelling benefit and lead toward a call to action at the end. However, video content can do the same, and it’s arguably more effective at it as well.
Having video content on your website can increase your conversion rates by up to 80%, according to some sources, but to achieve this, you have to have a compelling presentation, a hook, and a suitable call to action. Discover professional video production to get you started.
No one can deny that it’s easier to watch a video instead of sitting and reading a text; that’s why more people click on email messages with video in the header than traditional content. With email marketing, it’s all about standing out from the noise, and a compelling video is one way.
Email marketing is a tricky business; not only do you have to find the right balance between sending the right number of video messages to your audience and bothering them, but you also need to entice your audience. Statistics show that video content increases click-through rates.
Content marketing professionals have known for some time that long-form content performs better than shorter articles, but video marketing takes this a step further. With some professional and compelling video content, you can keep an audience on your website for much longer.
Not only that, search engines reward audience engagement with higher search engine rankings. If the search engine sees that your website’s bounce rate is very low, it will rank your business higher on SERPs. Furthermore, putting the video on YouTube puts it on another search engine.
Audiences love video content because it is easy to consume and share; the downside for content creators and business owners is that video content is data heavy, making your website slower; the upside is that audiences engage more with the content and tend to trust its value.
When it comes to building a brand and selling products online, trust is everything. The internet is moving in the direction of more reliable resources thanks to reviews and user ratings, and video content is one way to build a direct, honest relationship with customers that is more credible.
In recent years major social media platforms have introduced video snippets called reels that give brands the chance to introduce a product or an idea quickly. Again, video marketing is perfect for this medium and allows you to create compelling content that can be shared quickly across all platforms. Remember, it’s all about the quality of the video and the timing of posts.