In July 2020, 4.57 billion people were active on the internet, equating to 59 per cent of the global population. This shows just why it is essential to make sure that your business has a solid online presence.
However, contrary to popular belief, an online presence is not just about having a bland website with your company details on and the odd update about opening and closing times. Nor does it mean having half-hearted social media profiles that you update when you remember or get a spare moment. It is about creating a virtual meeting point for your business, a window to what you can offer your customers, and it HAS to be compelling and professional.
But how can you make sure that your business has a superb online presence, that draws traffic and converts them to paying customers? Here, we look at three killer ways to boost your business’ online presence.
Make Sure Your Networks Are Reliable
There is no point on building up a brilliant and engaging online presence, with customers placing orders and sending emails here there and everywhere if your core IT network is not fit for purpose. Any downtime, whether it is down to your internet or your computer network itself is going to have a huge and incredibly disruptive effect on your business, so taking steps to reduce the likelihood of this happening is vital. IT experts, such as Safebit Solutions can cast an eye over it and give you advice and find solutions to any issues that you have.
Sort Out Your SEO
Search engine optimization, or SEO for short, is critical for building your online presence. Essentially, it is about making sure that your website is found on search engines. For example, if you are a roofing company in Brooklyn, you want to be as high up on Google’s first page as possible for when people search for ‘roofing companies in Brooklyn’. It is not as complex as it may seem, although you may want to seek out a professional who can really hit the SEO jackpot for you. If you do want to have a go at optimization yourself, think about the words potential customers would use yo find them and use that in your content, alongside with Alt text on images and descriptive meta tags.
Show off Your Branding
When it comes to business 101, branding is up there as one of the most important things. Branding is not just about having a snazzy logo and a catchy slogan, but about conveying to your target audience who you are and what you are about. Getting your branding right can be tricky, but the main thing is to remain true to what your company stands for and show that in everything that you do online, from responses to customers to the content that you share.
Maintaining a solid online presence is essential for business in an age where potential customers turn immediately to the internet. Make sure that you are there and ready for them.