Your website is the face of your business. This is why you need to make a good first impression. Making a good first impression with your website can help you have repeat visitors and secure sales for your business.
However, a great website that stands out does not just happen by accident. There are a few things you need to do to make sure that your website is user-friendly and easy to navigate. Here are some of the main tips you should bear in mind.
Have a Call to Action
One of the main things that you need to do when you’re designing your website is to keep it as simple as possible. Make sure that the font you use is not difficult to read.
Also, ensure that there is a clear call to action on your website so that your visitors know what to do when they arrive. Maybe you want them to sign up for your lead magnet or maybe you want them to take a look at your products and services.
Whatever it is you want them to do make sure that there is a clear call to action as soon as they land on your page. This will leave them less confused.
Use White Space
If you’re new to website design you may think that every inch of your website needs to be covered with some kind of information or text. Nothing could be further from the truth.
White space on your homepage and other pages on your website makes it easier for people to navigate. When your website looks cluttered it can hurt how people feel about your site. You can use a website builder like vert to help you create a clutter-free website.
They may just get confused and leave. Make sure that you leave a lot of white space in between your text and images so you can reduce clutter.
Try Video Content
Video content has taken the world by storm and one way to make your website stand out, especially if you sell products and services is to use video testimonials.
Instead of just having written testimonials on your website, you can let your visitors see and hear from customers. This can be a powerful way to convert people who may be on the fence.
Another thing you can do is to have explainer videos for your products and services on your website as well. Your homepage can have a video that introduces the people to your company.
Using video in this way can grab people’s attention and keep them on your website.
Make Your Website Stand Out
As you can see there are many ways that you can make your website stand out to your visitors. You must implement all of these strategies to ensure that you keep your visitors on your website.
Keeping visitors on your website will not only increase your conversions but can also increase your search engine rankings as well. When visitors stay on your site and navigate to different pages it sends a signal to search engines such as Google telling them that your content is valuable.
The bottom line is that you must make sure that your website design is captivating so that people want to find out more and will stay longer.