If you have a small business, you need a business website. Consequently, you turn to WordPress to help you create and develop your site. It’s a user-friendly platform that can let you bring a website to life, which is highly beneficial for your business. With that being said, most businesses aren’t getting as much out of their WordPress site as they could.
So, here are a few suggestions that will help you get the most out of your website.
Get a Proper Web Hosting Plan
Don’t use the free web hosting offered by WordPress as it is a load of rubbish. That’s a bit harsh, but it’s true. It might be good for people with casual blogs, but if you run a serious business you need to invest in a proper web hosting plan. Many are available, and they all ensure that your site is hosted on a secure server that keeps it up and running at all times. Page loading speeds should increase, and downtimes should decrease!
Invest in a Good Theme
The theme sets the tone for your website and can play a huge role in many visitors’ first impressions. Bad or common themes make your business look a bit amateur. Ideally, you want a theme that looks modern and is somewhat unique. This can raise your brand image and make your company look way more professional and trustworthy. There are literally thousands of themes to choose from, and it is worth investing in one rather than going for the free ones as they will be used over and over again, making your website look like a carbon copy of another.
WooCommerce is a brilliant plugin that can turn your website into an online store. It’s essential if you want to sell things via your site, and you can find some of the best WooCommerce hosting options that take it to another level as well. This plugin, combined with cloud hosting, gives you an online store that’s really fast, attractive, and generates sales.
Use an SEO & Google Analytics Plugin
Another great plugin to use is one that looks at your SEO and Google analytics. You can find some plugins that combine the two or separate ones that look at both. Why does this enhance your website? Well, it gives you insights into your performance on search engines, helping you make changes to rank higher in search results and drive more traffic to your site. As any business owner knows, traffic is money in the online world! The more visitors you get every day, the higher the chances are that you will make sales and generate a lot of money.
Avoid Using Too Many Plugins
This seems like it goes against the previous two points, but it’s true. The plugins mentioned above are useful, but there are loads out there that just aren’t worth downloading. If you have too many plugins on your site, you are going to slow it down. Your website becomes unresponsive, driving people away from it. Only download plugins that bring true value to your website.
Follow these tips and you can get the most out of your WordPress business website. In turn, you’ll start seeing benefits that can take your company to the next level.