Healthcare businesses can be completely different from one another. This is one of the reasons the sector is so profitable as there are lots of ideas you can choose from. Saying that, all healthcare businesses have things in common. Think about all the various healthcare and medical institutions you’ve visited over the years – what one thing do they all seemingly have? That’s right, a waiting room!
Your waiting room is where patients and clients will sit and wait to be seen. It’s such a key part of your company as it can determine someone’s experience. A bad waiting room puts people in a negative frame of mind, and they will be eager to be seen so they can leave. A good one will lead to positive thoughts and positive reviews. So, what’s the secret to a great waiting room?
It’s simple: comfort!
Make people feel comfortable, and they will be more relaxed and at ease. If anything, they look forward to seeing you as they enjoy the comfort of the waiting area. Plus, it makes it easier for people to deal with delays. Healthcare businesses rarely run on time as some clients or patients may require more work than others. As such, many of your patients will be waiting around for their appointment. Make this experience as comfortable as possible, and this won’t be an issue.
How can you do this? Here are a few tips:
Don’t make your clients sit on hard chairs that wouldn’t look out of place in a school. They might be sitting for ten or so minutes, which means they deserve as much comfort as possible. There are plenty of hospital chairs you can buy that are soft and super comfy. Get things like this for your waiting room to ensure none of your clients is left in pain or fidgeting around. Essentially, you want them to feel like they’re at home in their living room!
Always have some refreshments on hand for your clients. Even if it’s something as simple as a water dispenser or a coffee machine. Make sure you offer them something as soon as they sit down. I would say it’s well worth investing your money in a proper coffee machine that makes barista-style drinks. You may think this is overboard, but your clients will feel so relaxed if they’re sat in a cushioned armchair with a cup of coffee by their side.
Lastly, you have to make your clients comfortable by taking their mind off things. Some may in for a serious appointment, so nerves will be in abundance. Therefore, you should have entertainment in the waiting room. This can easily be done by placing books and magazines around the place. Let them read and distract themselves from what’s to come. Also, this does a great job of helping the time pass quickly, so they don’t even think about how long they’ve been waiting for. Be sure you keep things updated – there’s nothing worse than out-of-date magazines in a waiting area!
See, it’s not that difficult to create a fantastic waiting room. Apply these tips to your waiting area to be sure your clients have the best experience imaginable.