You may be proud of your brand and what you’ve worked for. You’re happy to show the real you and to have an honest online presence. There are at times, however, when you will need to reevaluate how you are perceived on the internet. Overtime your objectives have changed and maybe you’re looking to be taken more seriously as a business owner. Below are a few helpful tips to keep your online reputation right where you want it.
Stay active on social media. If a potential client sees that you haven’t posted in the last six months, they may begin to wonder if you’re even still in business. Show you online presence weekly, even daily. Make new posts, reply to comments or other related posts, and begin building relationships with those in similar industries. Use social media, not only for advertising, but to inspire and be inspired.
Reply to reviews. It’s much easier for a new customer to overlook a bad review or two if the company has replied with a genuine apology and explanation. But replying to reviews to reviews isn’t just for putting out fires. Respond to the good ones too. State that you’re happy they’re satisfied with your service and thank them for their business. Personal replies will keep customers returning.
Don’t be shy. Any awards or achievements you’re company has earned need to be displayed on your website. This is one area that modesty will get you nowhere. Seeing awards will help potential customers build confidence in you before they even hire you. It might be all that stands between you and the competition.
Above all, keep your content positive, simple, and easy to understand. This will keep people on your site and the longer they stay there, the better the chance is they will keep returning for your services.