How Important Is the Face of Your Business?

Posted in Marketing on January 2nd, 2020

There are a lot of excellent brands in the modern world. Companies have worked extremely hard to achieve this, often investing a small fortune into their branding and marketing to make sure that customers view them in the best possible light. Understanding the importance of the face of your business can be a challenge, though.

To help you out with this, this post will be exploring the elements which go into building something like this, along with some tips to help you out on your journey.

What Is the Face of Your Business?

It takes several different elements to give a business a proper face. It’s worth taking each of these seriously, working hard to ensure that it all remains consistent, even in the face of change within your business. You can find some examples of these elements below.


Your branding includes logos, colors, fonts, and all of the other little features which contribute to the recognisable side of your business. You don’t need to spend a fortune to make a great logo, but it can help to look around at other people’s work to make sure that you’re going down the right path.


While much of the world’s business is handled online, nowadays, reputation is more important than ever before. Tools like Google reviews make it incredibly easy for users to learn about your business. 73% of consumers will admit that they love a brand thanks to their customer service, and this shows just how crucial it is to make sure that you’re maintaining a good reputation as you sell things online.

Corporate Identity

People often confuse corporate identity with branding, though your brand forms a part of your corporate identity, rather than them being the same thing. Your corporate identity also covers the way that you talk to users, the way that your content is written and made, and just about anything else which will give users a good view of your business. It’s well worth working hard to build a consistent and likable corporate identity for your business.

Why Is It Important?

Before you can start working on the face of your business, it makes sense to explore the importance of this work. To start, having a strong face for your business will make it easier for clients and customers to recognise you. This can have a surprisingly large impact on your company, but it will take 5 to 7 impressions on someone before they remember your brand, and this makes it worth starting early.

People feel more comfortable buying things from brands they recognise, and will often pay more simply because of the name that they see. This makes it well worth your time and effort to build a strong face for your business, even if you have to spend money to achieve this goal. Your brand and corporate identity won’t need to change much in the future, and anything you spend at this stage will be saved down the in the future.

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