It is no secret that Instagram has quickly become one of the most important social media platforms in the world. If you have not heard about it, then where have you been?

With over a billion users, it is bigger than Twitter, LinkedIn, and Snapchat combined. And with its addition of Stories and Reels, it is quickly catching up to Facebook in terms of popularity.

Businesses are seeing this platform as an important piece of media, even checking out the best site to buy Instagram followers as well as linking themselves up all over the internet to gain traction.

So, what makes Instagram so popular? There are a number of reasons:

• Simple interface
• Focus on images and videos rather than text
• Facebook owns it

But perhaps the biggest reason is that Instagram is a great way to connect with friends and family.

No matter where people are in the world, they are able to reach out and talk, video chat, send voice notes, do Instagram lives, etc. so they are never too far apart from those they love.

With the fact that it is owned, as previously stated, by Facebook, the company can afford to invest in new features for Instagram and help it grow as an individual platform as well as a Facebook-connected platform, so users can move in between both, and have their accounts linked.

The Business Side of Things

Whilst it is great as a platform for families, it is also an important tool for businesses.

Instagram allows businesses to share photos and videos with their followers, and it is a great way to build brand awareness and promote products and services.

Instagram is also effective for driving traffic to websites, and businesses can use it to create ads that target specific demographics.

In just a few short years, Instagram has become one of the most important social media platforms in the world.

With over 800 million active users, it is no surprise that businesses are using Instagram to reach new customers and grow their brands and up their standing online so they can branch out.

Instagram is especially popular with younger audiences, which makes it a valuable tool for businesses that want to target this demographic. In fact, nearly 60% of Instagram users are between the ages of 18 and 29.

Moving From the Physical to the Digital

Businesses who have previously started out in a brick-and-mortar store have seen the impact that the internet has to offer.

So as times have changed, and people’s tastes have moved towards these areas of the internet, stores are trying to match that by being a physical and digital presence.

This is essential as if they can provide services online as well as offline, then they can help out a whole range of customers within their sector without worrying about alienating others.

Some people love to exclusively shop online, whilst others want to go to an actual store. But there are people who love a mixture of both, so expansion is important.

There are significant things that businesses need to consider when they decide to go online and start up a social media account like Instagram, Twitter, Facebook, etc.

1. Understand that you will not get followers straight away
2. Realize that your demographic may shift when online
3. Embrace the changes – you never know what new opportunities await
4. Do not be deterred, it takes time to build up a presence
5. If you need media assistance use professionals

With its large user base and vast potential for reach, it is no wonder that Instagram has become one of the most important social media platforms in the world.

So, if you are a business, an influencer, or just someone who wants to use Instagram to reconnect with family and friends, understand that it is a wonderful platform to start on because you never know what may come out of it.