In the digital day and age, online and digital marketing is king. Being able to surf out branded content to thousands and even millions of people day by day is a kind of power we only dreamed of 30 years ago, and now it’s a reality your business can take part in. However, is digital marketing the only relevant form of advertising in use today?
Absolutely not! Physical marketing is still as strong as ever, and when it comes to promoting your company’s interests, there are quite a few methods that still have relevance for the market you’re working in. And so, without further ado, here are 3 top ways to make sure physical marketing still packs an impact for your business.
Handing Out at Networking Events
Networking events are key players in the physical marketing game, as you’ll be there, face to face with both industry specialists and consumers alike. And when it comes to passing the word around about your business, there’s no better place to take a handful of business cards along to. In fact, it’s almost expected of you as a small business owner or entrepreneur.
As long as you’ve got an elevator pitch ready to go, it won’t be hard to effortlessly hand over cards representing your name and business. You’ll be giving yourself a professional edge, as well as getting right into the heart of the action, which is a surefire way to beat out any local competition. And that’s another win for physical marketing!
Take it a step further and set yourself up as a company that has a regular set up at a tradeshow. These are great places to hand out your business cards, as well as provide you with more opportunities to have conversations with people in your community, and establish a voice within your industry. Keep an eye out for events in your community and industry, to help boost your profile and business.
Working With Other Businesses
One of the best ways to maximise on the effectiveness of physical marketing is to collaborate with businesses around you, whether they’re in your sector or not. Because you have a lot to offer, and there’s a good chance their products rub along well with yours, so why not double down on exclusive offers that can only be accessed via flyers or newsletters posted through doors?
You could also turn to other businesses to make sure any physical marketing products you come up with are of the highest quality. Companies that offer Action Mailing & Printing Solutions are a good place to start; making sure any flyers come out glossy and professional is a big part of getting people to take notice of your physical marketing efforts.
Get Involved With Your Community
Finally, why not sponsor some local activities or events, and get your business name plastered all over sports centers, downtown markets, and even a summer fair here and there? The exposure will pay you back tenfold.
You’ve got the chance to let your community grow and thrive with you at the center, and that’s the greatest way to get your name out there, with a few physical reminders of who you are and what you offer.
Of course, some physical marketing methods are stronger than others, and not all will work for your company. However, be sure to give them a try as you get your brand’s name out there.