Building a business is tough. At the moment, it’s even harder than usual as we struggle with the confines that a global pandemic brings. Many of us are struggling to keep going, never mind grow. But, the time will come where we can again start to look at moving forward. You may already be thinking about ways to grow your audience, increase conversion and make more money.
One way to boost your business is to build a positive reputation. When companies have a good reputation in the community, and in the business world, they find it easier to expand. Word of mouth marketing increases and loyalty grows. A good reputation is a key ingredient to growing a loyal audience, who stick with us even in the tough times. Below is a look at some of the ways that you can improve your company’s reputation.
Work with a Charity
Working with a charity is always a great idea. It introduces a new audience to your business and helps you become known as a conscientious business that thinks of others.
There are many ways that your business can work with charities. You could sponsor a specific charity, getting involved with events, or working with a Brick Markers to create a way for other people to donate or sponsor. You could sponsor an event or even host your own. Start by looking in your local area for a charity that may need your help.
Spend Time in the Community
Running a small business can, at times, be frustrating. You might be keen to compete with larger companies, and worried about your ability to grow in an oversaturated market. But, being a small business does have its advantages. Smaller companies can connect with communities in a way that larger companies and chains would struggle to do.
Make the most of this. Get involved in community events, make friends with other businesses in your area and collaborate if you can. Doing this can make you indispensable and valued.
Treat Your Staff Well
A reputation as a company that treats its staff well offers flexible working, fair treatment and pay, and is loyal to their team members can be a big help. Happy staff provide better customer service, and a reputation as a great employer will help you to attract the best staff.
Utilize Social Media
Social media can be a brilliant tool, as long as you use it well. Spend all of your time sharing your own web content and offers, and people will get bored and block you. Use it to engage with your audience, to provide extra value and advice, to show the people behind the business, to have fun, and to support others, and social media can be handy to your reputation. It’s also a great way to get the word out about any causes and charities that you support.
Building a positive reputation doesn’t have to be difficult. In fact, it can be fun and even improve staff morale and productivity, so it’s definitely worth doing.