Rebranding a business takes some effort, but it can have a positive impact. But what do you do if you want to rebrand yourself, and give yourself a new personal brand? It might seem difficult to rebrand yourself while remaining authentic. After all, you can’t change who you are. However, just because you’re the same person, it doesn’t mean that you can’t present yourself differently.
Whether you want to rebrand as someone who runs a business, whether you’re a freelancer or a CEO, or you want to build a new image for your career as an employee, you can take steps to create a new personal brand.
Define Your Brand
If you want to rebrand yourself, you need to know what your brand actually is. Perhaps at the moment, you don’t really feel like you have a personal brand. You might have got started online without really thinking about how you want to present yourself. If that’s the case, you now have a chance to create a more defined brand. You can think about who your audience is, what your USP is, and how you want to be seen by the people you interact with. This will help you to come up with a defined brand that you can grow.
Revamp Your Reputation
One of the things that you might need to think about is your reputation online. What do people think of you? Do you even have an online reputation, or do you largely go unnoticed? You might not give much thought to your reputation, but it’s important to consider how you’re viewed. Getting in touch with some reputation management experts could be a good thing to do if you want to make sure you’re presenting the right image online. One of the most important things is what people will find when they search for you using search engines or on social media.
Change Your Image
The way you present yourself visually can make a big difference to your brand and how you’re viewed online. One of the biggest ways to rebrand yourself is to create a new aesthetic for your website and social pages. You might decide to have some headshots taken or even have a full photo shoot to get photos that suit your new image. Whether you’re looking studious at a desk or laughing on a bar stool, it can help to present you in the way that you want to be seen.
Provide Content for Your Audience
The content that you provide for your audience can have a big impact on your personal brand. You can create all kinds of content that not only lets you show that you know your stuff but also allows you to put your personality across (whether it’s your real personality or a carefully cultivated image). Consider creating a content strategy to release content such as blog posts, ebooks, videos, or podcasts for your audience.
It takes time to establish a new brand, especially if you’re rebranding from an existing image. But you could really benefit from making a big change.