You’ve spent time and money creating a website – but no-one is visiting it. Now what?
Often, it’s a case of putting in a few extra steps to make your website stand out on the crowded world wide web. Here are just a few different reasons as to why you may not be getting any traffic and what you can do about it.
You Rank Low on Search Engines
Search engines like Google and Bing are one of the most common ways in which people will stumble across your website. If you don’t rank highly on these search engines, you won’t get as many people visiting your site.
SEO (search engine optimization) is a tactic that can boost your rankings. It involves an array of different techniques such as using keywords and creating backlinks. By hiring the help of a digital marketing firm, you can let them handle this SEO for you. This could be a lot easier than doing your own SEO.
You’re Not Advertising Your Website Enough
You shouldn’t just rely off search engines. Using advertising, you can help to attract more people to your website.
A few examples include sharing website content on social media, creating PPC ads, using targeted emails containing links to your site and displaying your website address on printed advertising (e.g. flyers, business cards, signage…). This will all increase exposure for your website and encourage more people to visit.
You Never Add New Content
Adding new content to your website (or altering existing content) is essential for encouraging return visitors. It can even affect your ability to gain first-time visitors by damaging your search engine results (the likes of Google prefer to give higher rankings to sites that are constantly active).
Starting a blog on your website is a great way to keep it updated with new content. These blog posts should be related to your product but largely informational rather than promotional. For instance, when it comes to a plumbing company website, consider posts such as ‘5 signs your boiler needs replacing’ or ‘How to save money on your water bill’.
Your Website Is Poorly Designed
A poorly designed website if also likely to put off visitors from wanting to return. It could suggest that you’re not a professional company or it could affect navigation.
There are so many elements that can result in poor website design. Parts of it could look outdated, certain text could be unreadable, information may be hard to find or it could just look dull. Few websites are wholly terrible, but many have the odd feature that could be off-putting. Identifying these flaws isn’t always easy, which is why it could be worth hiring a professional web designer to take a look at. They may be able to suggest and make improvements that could make your website look and function better, helping to encourage return visitors.